At a glance
Love at the Windy Era
爱在风起燕舞时
Set in the early 1980s, 'Love at the Windy Era' (爱在风起燕舞时) is a 70-episode drama chronicling the reform and opening-up period. It follows Xu Zhuohua, a returnee seeking her father's missing status, and Lu Huaiyuan, a reformist deputy factory director. Together, they navigate factory crises, develop the iconic 'Yanwu' brand, and find love amidst the era's economic transformation.
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Drama facts
- Genres
- Female Growth, Reform Era, Romance
- Region
- China
- Status
- Completed
- Episodes
- 70
Season 1 Overview: The Reform Spring Tide
The series opens in the early 1980s, a time of profound economic change. Xu Zhuohua, having returned from studying abroad, actively seeks to uncover the truth behind her father's disappearance as the deputy factory director of the Yanwu Factory.
To achieve her goals, she joins the technical team and fights to secure crucial orders for the struggling factory. This sets the stage for her professional and personal growth within a rapidly evolving industrial landscape.
Character Arcs: From Rivals to Partners
Xu Zhuohua's path crosses with Lu Huaiyuan, a resolute reformist deputy factory director. Their relationship begins with mutual testing and skepticism but evolves into deep trust and collaboration.
Together, they work to solve the mystery of Xu's father's disappearance while driving product innovation. Their shared struggles and successes in business eventually lead to a romantic partnership.
The Rise of the Yanwu Brand
A central plot point is the development of the 'Yanwu' brand recorder. The drama highlights how their joint efforts helped the factory escape crisis and achieve national fame.
The series references the iconic 'Yanwu, Yanwu, a song brings a piece of love!' advertisement that aired on CCTV, symbolizing the brand's peak popularity and the characters' professional triumphs.
Cast and characters
Frequently asked questions
How many episodes are in 'Love at the Windy Era'?
The series consists of 70 episodes in total, covering the full narrative arc from the early 1980s reform era to the rise of the Yanwu brand.
What is the main genre of this drama?
It is categorized as a female growth drama set against the backdrop of China's 1980s industrial reform, featuring elements of romance and business strategy.
Who are the lead actors in the series?
The main cast includes Sun Yiran as Xu Zhuohua and Liu Xiaoxu as Lu Huaiyuan, supported by Shao Jia, Zhe Bo, and other notable actors.
Sources and further reading
- Love at the Windy Era - MyDramaTime — MyDramaTime